A transformative Liquor Authority that inspires public confidence in the regulatory industry.
Regulate the Liquor Industry and reduce social ills by the implementation of the MLLA through transparent effective and efficient administration.
Integrity is pivotal to the business activities of the MLA. Therefore Staff and Board Members constantly strive to conduct themselves with the utmost integrity in their internal and external business relationships.
Professionalism is central to our regulation of liquor in the Province. Our internal stakeholders strive to “live” the Mission and Vision of the MLA by ensuring that we achieve the highest level of excellence and remain one of the world’s leading liquor regulators.
Transformation is fundamental to the business continuity of the MLA. The MLA constantly strives to encourage, nurture and support the creativity and innovation of its stakeholders thereby promoting a culture of continuous improvement in all business and regulatory processes.
Accountability The MLA including its licensees will be accountable to the public on each mandate to regulate and enforce compliance
Transparency The MLA will continue to be visual in terms of maintaining the trust and confidence of all our stakeholders thereby providing them with the assurance of efficient and effective liquor regulation.
Accessibility The MLA will remain vigilant and accessible to all stakeholders in order to ensure public confidence.